My Dad used to eat Grape Nuts all the time. Personally, I always thought it tasted like a bowl of gravel. Still, I have to wonder if dispariging one of their flagship products is such a good marketing move.
In commercials running this evening during the Olympics, Post touts their new Grape Nutes Trail Mix cereal line as tasting "so good you'll forget it's Grape Nuts."
Perhaps this is from the "Ever eat a pine tree?" school of marketing.
